Hi James - thanks for referencing our article on Stone Island.
The grounding of the Burberry campaign in London is something we saw as a crucial difference between that and Stone Island's approach. One would assume it's a fundamental component of Burberry's strategy.
As you say, the brilliance of Stone Island's campaign is it is constructed in such a way as to transcend seasons, communities/niches, product types. It's brilliance is it's opportunity for flex. Will be interested in how Burberry invest in the continuation of their portraits story too as similarly, with the right editorial treatment it could be similarly evergreen.
Hi James - thanks for referencing our article on Stone Island.
The grounding of the Burberry campaign in London is something we saw as a crucial difference between that and Stone Island's approach. One would assume it's a fundamental component of Burberry's strategy.
As you say, the brilliance of Stone Island's campaign is it is constructed in such a way as to transcend seasons, communities/niches, product types. It's brilliance is it's opportunity for flex. Will be interested in how Burberry invest in the continuation of their portraits story too as similarly, with the right editorial treatment it could be similarly evergreen.
Love the newsletter!
best, Tom