Excellent article. I can't help but think that Burberry's problem is twofold: short-sighted penny-pinching ownership and a lack of in-house talent development. Both, it turns out, stem from something broader, for which Burberry is merely the avatar. A profound lack of confidence in what Britishness means. Unlike Italian, French, and even Japanese houses, where the brand story sounds like a hymn. Cool Britannia has lost all of its swagger. I am not sure there is much of a solution until the British design community rediscovers its history.
I quote Chaucer : "For out of old fields, as men saith, Cometh all this new corn from year to year; And out of old books, in good faith, Cometh all this new science that men learn."
Excellent article. I can't help but think that Burberry's problem is twofold: short-sighted penny-pinching ownership and a lack of in-house talent development. Both, it turns out, stem from something broader, for which Burberry is merely the avatar. A profound lack of confidence in what Britishness means. Unlike Italian, French, and even Japanese houses, where the brand story sounds like a hymn. Cool Britannia has lost all of its swagger. I am not sure there is much of a solution until the British design community rediscovers its history.
I quote Chaucer : "For out of old fields, as men saith, Cometh all this new corn from year to year; And out of old books, in good faith, Cometh all this new science that men learn."